“American Idol” runner-up Adam Lambert released his album cover online yesterday. His new album, “For Your Entertainment,” will be released on Nov. 23. Overnight, many people have been buzzing about the rocker-glam style of the cover.
I am a huge fan of Lambert from “American Idol,” and the cover does not surprise me. Lambert has an iconic style, which requires him to be different. However, the cover’s “campy” look had some bad responses.
Lambert responded to this criticism by tweeting, “‘Thank you to those who appreciate and understand that the album cover is deliberately campy. It’s an homage to the past. It IS ridiculous. For those that don’t get it: oh well… Glad to have gotten your attention,’” reported “Entertainment Weekly.”
Lambert used an outstanding public relations technique, social networking, to directly communicate with his supporters and opposition. By using devices like Twitter, Facebook, or MySpace, artists can quickly access problems, build a relationship with their supporters, and reach potential fans.
I am a huge fan of Lambert from “American Idol,” and the cover does not surprise me. Lambert has an iconic style, which requires him to be different. However, the cover’s “campy” look had some bad responses.
Lambert responded to this criticism by tweeting, “‘Thank you to those who appreciate and understand that the album cover is deliberately campy. It’s an homage to the past. It IS ridiculous. For those that don’t get it: oh well… Glad to have gotten your attention,’” reported “Entertainment Weekly.”
Lambert used an outstanding public relations technique, social networking, to directly communicate with his supporters and opposition. By using devices like Twitter, Facebook, or MySpace, artists can quickly access problems, build a relationship with their supporters, and reach potential fans.
Also, by releasing his controversial cover before his actual album is released, Lambert made another smart public relations decision. Every artist wants everyone to talk about them and what they are doing. More people will be aware of his album release after the buzz created by the cover.
Adam, you are such a smart rock star!!!
