“American Idol” runner-up Adam Lambert released his album cover online yesterday. His new album, “For Your Entertainment,” will be released on Nov. 23. Overnight, many people have been buzzing about the rocker-glam style of the cover.
I am a huge fan of Lambert from “American Idol,” and the cover does not surprise me. Lambert has an iconic style, which requires him to be different. However, the cover’s “campy” look had some bad responses.
Lambert responded to this criticism by tweeting, “‘Thank you to those who appreciate and understand that the album cover is deliberately campy. It’s an homage to the past. It IS ridiculous. For those that don’t get it: oh well… Glad to have gotten your attention,’” reported “Entertainment Weekly.”
Lambert used an outstanding public relations technique, social networking, to directly communicate with his supporters and opposition. By using devices like Twitter, Facebook, or MySpace, artists can quickly access problems, build a relationship with their supporters, and reach potential fans.
I am a huge fan of Lambert from “American Idol,” and the cover does not surprise me. Lambert has an iconic style, which requires him to be different. However, the cover’s “campy” look had some bad responses.
Lambert responded to this criticism by tweeting, “‘Thank you to those who appreciate and understand that the album cover is deliberately campy. It’s an homage to the past. It IS ridiculous. For those that don’t get it: oh well… Glad to have gotten your attention,’” reported “Entertainment Weekly.”
Lambert used an outstanding public relations technique, social networking, to directly communicate with his supporters and opposition. By using devices like Twitter, Facebook, or MySpace, artists can quickly access problems, build a relationship with their supporters, and reach potential fans.
Also, by releasing his controversial cover before his actual album is released, Lambert made another smart public relations decision. Every artist wants everyone to talk about them and what they are doing. More people will be aware of his album release after the buzz created by the cover.
Adam, you are such a smart rock star!!!
Adam GLAMbert, as I call him, has been everywhere! He has been trying to work the publicity and fortunately he has indeed turned heads! Have you seen his racy photos from DETAILS Magazine's recent issue? Here's the link if you care to see. http://www.ainow.org/index.php/top-stories/1139-adam-lamberts-qracyq-details-magazine-photo-shoot
ReplyDeleteSo, so SCANDOLOUS!!!
I think Adam handled this situation very strategically and as a matter of fact intellectually. Lambert utilized social media to DIRECTLY address the criticisms and compliments of his album cover. With such a large number of followers, he knew his feedback would be heard by a majority. "Glad I got your attention"- this is brilliant! This reminds me of the snuggie commercials. Although everyone criticizes the product for being ridiculous and comical, snuggies are talked about immensely and that's exactly what was intended by advertisers and public relations practicioners. Adam doesn't regard whether or not the public approves of his album cover, all he cares about is that people are indeed discussing and simultaneously publicizing his new album.
ReplyDelete