Tuesday, November 10, 2009

Ellen DeGeneres on "O"


On Nov. 12, the new issue of “O” will appear on store shelves. Ellen DeGeneres began her quest to appear the cover of Oprah’s magazine as a New Year’s Resolution.
Although DeGeneres’ original wish, to be the first person to share the cover of “O” with Oprah, did not come true (Michelle Obama appeared with Oprah in April), DeGeneres accepted Oprah’s request to join her on the holiday issue.
In her campaign to join the cover of “O,” DeGeneres created many funny mock covers for Oprah’s consideration. Also, she had an “O Yes I Can” segment in each show where she spoke about her efforts to get on the cover.

DeGeneres’ quest for the cover of “O” worked as a promotion tool for the magazine and for Oprah’s show. Also, the "Ellen" Web site provides links to purchase copys of the magazine, a video of the photo shoot and a time countdown until the release.

Oprah should thank DeGeneres for her extreme promotion of "O."
To purchase a copy or check out the funny mock ups DeGeneres created check out http://www.oprah.com/article/omagazine/200912-omag-ellen-degeneres-oprah-cover.

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